igor chapurin


Three words that describe Russian designer Igor Chapurin: simplicity, harmony, perfection.

 “While I’m Russian, I think all the stereotypical authentic elements are growing old. People want modern, quality, and stylish clothes. You know, when I’m in France I always watch people – and the only ones you see dressed in high style are Russians. Europeans keep it simple and low-key.”


On monday he will be receiving one of the prestigious MC FASHION WEEK AWARD in Monaco. I will keep you posted about what is going on during the ceremony and publish his new fashion show (tuesday afternoon at the Musee Océanographique).

You can register here if you want to attend any of the “MC fashion week” fashion shows on tuesday next week !

igor chapurin


Born in 1968 halfway between Moscow and St. Petersburg Igor Chapurin is one of the most successful Russian fashion designers, with boutiques worldwide and the first to expand his business to furniture, interior and exterior design. He even owns his own bar.

“My target client is a modern woman – she is in the office by day, and needs something stylish and practical, and at night she is attending a presentation, and needs an evening dress. My goal is to make versatile clothes, that just by changing a jacket for a cardigan you could turn an office outfit into an evening dress.”

Chapurin Couture opened its first boutique in Moscow in 1999. The same year, he took on jewelry design and costumes for theater performances.

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On 2 October 2005 the CHAPURIN fashion house became the first Russian fashion brand to show its collection within the official schedule of Paris pret-a-porter week and now we are looking forward to welcoming him at the 3rd MC Fashion Week in Monaco!



From 6th to 8th of July 2015 the Principality of Monaco will turn into a temple of International Fashion and Style. Fashion shows featuring Spring- Summer 2016 collections will take place in the sumptuous rooms of the Oceanographic Museum of Monaco.



MC Fashion Week is organised by the Fashion Council of Monaco with the support of the Monegasque Government, the Town Hall of Monaco, the Direction of Tourism and Congress, the Russian Honorary Consulate in Monaco and the executive partner Società Italia.



The aim of the three days event is to promote new fashion talents to a large public of buyers from Multi Brands Shops, Department Stores, International Press Journalists, VIP Bloggers and other Opinion Makers coming from different countries.



Before the actual fashion shows Conferences and round table discussions with experts from the fashion sector will be organised; perfect to enable great Monegasque and International designers to showcase their talent in front of the global fashion elite.

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I am proud to announce that I will attend the conference on monday aswell as the fashion shows on tuesday at the Oceanographic Museum of Monaco.



In the upcoming weeks I will, one by one, present to you the participating designers of the MC Fashion Week. Stay tuned and don´t forget to sign up for my newsletter so you don´t miss the latest posts!!!


You can also follow me on Instagram via “maxinmonaco”.



Fast cars, hot girls and rich celebrities this was the 73rd Monaco Grand Prix 2015…Glamorous Monaco has brought it all to the table once again!



F1 has to try hard these days to make races more exciting and the cars louder, faster and more powerful. Well, the race in Monaco is definitely the jewel in the crown of the Grands Prix worldwide. The winner of the last three Monaco Grands Prix, Nico Rosberg says:

It`s the most legendary race in the calendar, and it`s the most exciting track to drive on and the most challenging track.

1929 the first Grand Prix took place in Monaco and today its much the same circuit. As the track was not intended for todays modern race cars. This is the only place in the world where the track dictates the style of racing and not Formula One´s technical or sporting rules. /

Monaco may be the slowest race of the season but because its so close to the viewers it appears to be very fast and definitely the most exciting race of the year. Some drivers say that new technology and less engine power makes the Formula One cars to easy to drive but nonetheless Monaco remains a challenge to all the drivers because its not an easy track to overtake. Todays safety requirements make it impossible to build a track that compares to Monaco anywhere else. This is why some circuits are struggling to but Monaco is virtually immune from extinction. Changes in F1 regulations for 2017 won´t really affect the Monaco race. Monaco has never been a track that favors the highest horsepower cars with their often less drivable engines.

There is no other race where the fans are in such close proximity to the drivers and the racing as they are in Monaco. The vehicle performance director at the Williams team Rob Smedley said:

I think that we have to seriously think about not changing anything.

Monaco is all about show – off the track and on. Here some pictures of what went on last weekend:


Instagram / pharrell

Pierre Casiraghi and his fiancée Beatrice Borromeo.

Pierre Casiraghi and his fiancée Beatrice Borromeo.                                     Instagram / amberloungeltd


Instagram / victoriasilvstedt


Instagram /antoniobanderasoficial

Sir Stelios Haji-Ioannou

Sir Stelios Haji-Ioannou (easyjet founder)                                               Instagram / jadesossomontecarlo

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Instagram / c.ronaldo follow

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Monaco Blogger MaxInMonaco                                                                                 

Charlene Monaco


Even the world’s most photographed  people, including Eva Longoria, Victoria Silvstedt, Salma Hayek, and Diane Kruger, are eager to post their own, very personal view of what is happening during this years Cannes Film Festival on Instagram. What we get to see in this “INSTAGRAM SELFIE SPECIAL” are the perfect selfies before, during and after the red carpet in Cannes.
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Eva Longoria / Instagram

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Victoria Silvstedt / Instagram

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Karlie Kloss / Instagram

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Salma Hayek / Instagram

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Mariano Di Vaio / Instagram

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Diane Kruger / Instagram

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Victoria Bonya / Instagram

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Zoe Kravitz

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Liliana Nova / Instagram

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Doutzen Kroes/Instagram           Karlie Kloss, Liya Kebede, Naomi Watts, Julianne Moore and Doutzen Kroes

The most popular Instagram hashtag related to the Cannes Film Festival 2015 seems to be #BecauseWeCannes.



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The worlds most famous transsexual and fashion icon Miss Allanah Starr has launched her new personal website.

Supported and advised by Monaco based Marketing Consultancy BIC.MC and after months labour of love the new look is finally here. With thousands of visits per month, Allanahs site plays a significant role in her relationship with her fans and admires. Aside from a fresh new look, the website has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout.

In a personal interview with pretabloguer Miss Allanah Starr revealed that she is planning to share not only very personal stories and experiences in the DIARY section of the new website but she also wants to start sharing pictures and other goodies that are “too hot for her Facebook fanpage” with her dedicated fans an admires…

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In case you want to meet Miss Allanah Starr in person try and see if you can still get tickets to her “One Woman Show” in Paris.



1. Buy one of the 22 limited edition Birkin Bentleys. Even though it has nothing to do with Hermes or Jane Birkin I am sure the girls will love to be driven around with this beauty!

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2. Come to Monaco and see Novak Djokovic play tennis at the Monte-Carlo Country Club.

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3. Experience the 73rd F1 Grand Prix in Monaco (21st until 24th May 2015). My recommendation is to reserve a private balcony with F1balconies, the best address to book your exclusive F1 weekend.

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4. Britney Spears returns in her Las Vegas show, “A Piece of Me.” Get your tickets here to see the award-winning starlet grace the Axis stage at Planet Hollywood. Her Las Vegas residency will be on until February 2015.

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5. Go to Berghain. The Berlin nightclub best known for dark industrial techno, sexual fantasies lived out in the “darkrooms” inside this former power plant, and for its strict and enigmatic door policy. If you have been before…GO AGAIN!!!

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Celebrating Monogram

This is an exclusive first look at Louis Vuitton’s ‘Celebrating Monogram’ collaboration with six art and design legends. In honor of the house’s 160th anniversary, creative visionaries Karl Lagerfeld, Rei Kawakubo, Cindy Sherman, Frank Gehry, Marc Newson, and, of course, Louboutin reinterpreted the famed Vuitton Monogram with a series of accessories.

“They are extraordinary artists; I could even say they are the greatest designers in the world.” said Delphine Arnault.


Punching bags in different sizes EUR 2.300-140.000, Gloves incl. Mat and Valise EUR 4.000

From Louboutin’s ‘Classic Caddy,’ accented with the same scarlet that adorns the soles of each pair of his shoes, to Rei Kawakubo’s ‘Bag With Holes,’ a burned out tote that reveals the bag’s inner lining, each creation is playfully distinguished by the unique signature of its creator. Prices range from EUR 1.900 to a staggering EUR 140.000.

“When I designed the bag, I really wanted to give back to Paris, to Vuitton,” says Christian Louboutin.


Shopping Trolley EUR 17.000, Shopping Bag EUR 3.500

In 1854, at number 4 Rue des Capucines near the Place Vendôme in Paris, Louis Vuitton launched his luggage business, advancing the travel trunks of the time — which were, then, made with rounded tops to allow water runoff — by creating stackable trunks in treated waterproof canvas. In his memory, his son Georges Vuitton created and patented the now-iconic ‘LV’ monogram, featuring his father’s initials, decorated with quatrefoils and four-petal flowers. Since then, Louis Vuitton the company has gone through several transformations under the ownership of luxury conglomerate LVMH. But the LV monogram has endured over the years as the symbol of what is now one of the world’s most widely recognised brands.

“I was thinking, sort of selfishly, of what I could use. Initially, my idea was just a makeup case, just a small old-fashioned kind. The team at Vuitton was so taken with the idea that they said, ‘Well, what if we did a trunk? In your ideal fantasy world, what would you like?’ At home in New York, I have shelves for fake eyeballs, fake nails, eyelashes, and things like that. So it became a little traveling studio in a way”—a foldout trunk complete with labeled drawers, a makeup mirror, and a stool, and covered in retro travel stamps from imaginary destinations. Cindy Sherman


Messenger EUR 2.900, Malle Transform (incl. Messenger bag) EUR 140.000

To mark the 160th anniversary of the house’s founding, Louis Vuitton’s executive vice president Delphine Arnault, daughter of LVMH chairman Bernard Arnault, and artistic director Nicolas Ghesquière initiated a project, dubbed ‘Celebrating Monogram,’ inviting six of the world’s design pioneers (the ‘iconoclasts’) to interpret the LV monogram (the ‘icon’) for a new series of bags.

“There’s a history that’s very emotional for me to talk about, my father never went to school, was a street kid. He worked in a grocery store, and he won an award at the Canadian National Exhibition for designing a grocery store window. This was the guy who ended up never going anywhere, everything against him all his life—that was the one thing. So when they asked that, I had a little tear in my eye. I never told Vuitton this.” Frank Gehry


Twisted Box EUR 3.000

“The Monogram is the timeless icon of the Maison Louis Vuitton. It has lived through the brand’s countless evolutions, never losing its essence. The leading testament to the fashion house’s success, it was only natural that we should pay homage to it,” said Delphine Arnault.

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Tote EUR 1.900

All the pieces are highly limited and only available in selected LV stores. In France only in Paris and Monaco!

Backpack (blue, orange, beige) EUR 4.000





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Recently I was invited at a shitty restaurant in Paris. We were about 15 people, some close friends and some new friends I had never met before. We had dinner at a restaurant on Rue Saint Honore in the heart of Paris. Despite the weird atmosphere I met some great new people. For example was I introduced to Celine who turned out to be the co-founder of MyBeautifulDressing.

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We started talking and she explained to me that MyBeautifulDressing is a luxury e-boutique that primarily offers its clients the opportunity to pre-order the collections of the most sought after fashion designers from around the world!



Celine caught my attention when she mentioned that her website grants you access to the highly exclusive world of Fashion and brings you to the front row of top runways to discover the new collections presented during Fashion Week.

For those of you who don’t know MyBeautifulDressing yet: it’s a french website where you can preorder the latest collections the day right after the show.

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I am looking forward to spending a day with MyBeautifulDressing in Paris during fashion week!  The new e-store  makes it possible to buy outfits 1-2 months before they are available in stores. If I am invited for a sneak preview of the latest fashion show collection I will let you guys know… allows all of us to take a seat in the front row of most of the big fashion shows. It’s the first e-shop proposing to watch the runway shows live by streaming it and allowing to order directly the presented items!

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Lets get back to my crazy night at this Restaurant in central Paris. Finally this boring place had turned into a great location because I had met a great young lady who just showed me how to get my front row seat at the big fashion shows in Paris.

So, do as I do and go to check out the latest trunk shows on and pre-order the collections the day after the show as if you were seated in the front row!

As if all this isn´t good enough, I managed to get you a 10% discount on all your purchases!!! Just enter the promo code: PRETA2014 before you pay.

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