Nothing is impossible in Monaco… and now this spirit continues in Berlin. Riccardo from the Giraudi Group in Monaco launched the new Beefbar just before Easter in Berlin and I was invited to check it out.
The restaurant specialized in high-quality meat is located in the heart of Berlin Mitte just around the corner from “Französische Kirche”. I arrived with friends and was greeted by Kais, a familiar face from Bouchon in Monaco. He had the best table reserved for us which wash´t a big thing actually because the restaurant wash´t even half full when we arrived and this should´t change all evening.
I have to admit that I only found out about the new opening because a friend had told me. I am no expert in opening restaurants but I know that it is never a good sign if you pass by a new restaurant and it is more than half empty. In the beginning you need to make an effort, promotions, society events, parties etc. in oder to attract people and fill the place up. Later, once you are established you can rely on your regulars and on your quality food only!
The quality of the food definitely isn´t the problem! My meat was AMAZING as usual and the service was first-class so I assume the marketing department at beefbar suuuuucks.
Honestly, if I hadn´t heard about the new opening in Berlin how do you expect anybody else to know?! 😉